Yuni Alpera Portfolio

ABOUT ME

EDUCATION

WORK EXPERIENCE

SKILL&TOOL

PORTOFOLIO

digital marketing

portfolio

yuni alpera

I am a digital marketer with core values centered on data oriented, eager to learn and enhancing focus on my expertise in Performance Marketing.

My journey in digital marketing began at University, I had the privilege time to explore my passion and create something new and then I built my own hijab brand and joined entrepreneurial organizations. This experience validated my belief that I have a passionate interest in digital marketing.

Finally, I decided to learn at Revou and worked on various projects handling Google and Meta ads from creating media plan, set up ads, and campaign optimization to present in a report. My education background in development economics amplifies my ability to analyze performance data by implementing analytical thinking skills.

I am confident that my unique blend of education, hands-on experience, data oriented mindset and my creativity will make me a valuable to drive measurable and impactful result

CERTIFICATION

education

RevoU

Sept 2023 - Jan 2024

Online learning academy with 13 week digital marketing intensive program and instructure by elite industry.

Universitas Brawijaya

2019-2023

Bachelor Of Economics Development

GPA 3,71/4,00

Full Stack Digital Marketing

January 2024

Link Certificate

Social Media Marketing

February 2024 - March 2026

Link Certificate

Work

Experience

Evocada Hijab

Fayhwite Skincare

OK OCE Indonesia

Business Owner

Jul 2019 - Apr 2022

Sosial Media Management

Oct 2020 - May 2022

Research and Learning Division Intership

Aug 2022 - Des 2022

Skills

Sosial Media Ads
Google Ads
Marketing Analytic
Data Analysis
Copywriting
Media Planning
KOL Marketing
Social Media Organic

Tools

Social Media

Data Analytics

Paid Ads

Keyword Analytics

Design

Project Management

Woman in Casual Brown Dress Shirt and Slacks

PAID ADS

ANALYTIC & DATA STUDIO

performance&budget allocation

landing

page

Noteworthy

Project

SOCIAL

MEDIA

KOL

CATALOGUE PHOTOGRAPHY

CRM

Objective :

Generate leads with a low cost for 5 days campaign duration on meta ads

My Scope :

Make campaign (campaign budget, adset and ads)
FB technical integration
A/B Testing
Optimizing campaign day to day
Make data report from campaign

Result :

Reduce CPL by 60% by optimizing target audience and ads creative

meta ads

(fb&ig)

Tools :

Objective :

Generate leads with a low cost for 5 days campaign duration on google ads

My Scope :

Research the relevant keywords, set up dashboard and run campaign
Create copywriting for ad content
Analyzed and optimized day to day campaign and landing page

Result

Successfully enhanced 84% CTR by optimizing relevant keyword, relevance between the headline and description on the landing page

GOOGLE ads

Tools :

Click Here for Full Report

Tools :

Analytic &

Data Studio

Objective :

Get insight from Google Analytics and give recommendations to improve Google Merchandise Store performance.

My Scope :

Collect and analyzed data
Visualize data
Make insight and recommendations

Result

Generate data interpretation from raw data into actionable insights and drive strategic decision-making
Create interactive and easy to read data reports that highlight important metrics and insight

Click Here for Full Report

Tools :

Measuring performance & budget allocation

Objective :

Make efficient budget allocation to Increase revenue and create a media plan for Kecap Bango’s campaign

My Scope

Identified and scaled high important metrics.
Create a comprehensive media plan

Result :

Successfully drive actionable and measurable media plan

landing page

Objective :

Tools:

Generate traffic and leads

My Scope :

Research competitor
Design content and copywriting
User Journey

Result:

https://www.troofit.my.id/

Vogu is a voucher agent application.

I created copywriting for Instagram feeds with the aim of increasing customer trust and making customers more familiar with the vogu application through the distributed content.

My Scope :